Résumé
Profile
Fundraiser with a strategic and integrated approach to creating brand loyalty. Offers expert knowledge of direct response channels. Anticipates market trends and proposes donor-centric fundraising programs. Member of the Association of Fundraising Professionals and the Canadian Marketing Association.
Experience
Manager, Marketing | Dec 2004 to Present
Christian Children’s Fund of Canada | Markham, ON
Report to: Vice President, Marketing and Communications
- Raised $4.0M in non-sponsorship funds in less than four years.
- Manage all aspects of mass child sponsorship acquisition and mass fundraising. The child sponsorship base has increased 25% from 36,000 (2004) to 45,000 (2008) and sponsor retention has improved from 4.49 years (2004) to 6.01 years (2008).
- Successfully increased monthly child sponsorship rate twice by 6.45% (2005) and 6.06% (2007); represents $82,000 incremental monthly revenue.
- Developed and managed 2007 Friend-Get-A-Friend acquisition program. Generated 1,000 leads in first four days.
Partner, Account Director | Mar 2004 to Dec 2004
Dig Marketing Solutions | Mississauga, ON
- Launched relationship marketing company; focused on database marketing, creative design, and ecommerce.
- Researched new business opportunities, presented services to prospects, and managed accounts.
Associate Manager, Relationship Marketing | Jul 2002 to Mar 2004
Northern Reflections Ltd. | Mississauga, ON
Reported to: Vice President, Marketing
- Developed and managed all aspects of direct marketing to loyalty program members. Winter 2003 Family & Friends event: $3.4M sales/51,000 weekend transactions.
- Selected as a participant in the executive strategic planning process; responsible for customer loyalty through market research, improved sales training, and marketing effectiveness.
- Assisted in the development and launch of ecommerce website www.northernreflections.com.
Education
University of Toronto | Mar 2004
- Organizational Behavior – Managing People Effectively
George Brown College | Apr 2004
- Honors Diploma, Business Administration – Marketing