Viral Marketing – Family & Friends Event
The Challenge
Philip Tomé was challenged to increase campaign sales with a lower marketing budget (versus the previous year). (more…)
Wiki Charities Will Lead Change
Article written by Philip Tomé. Originally published on RaisingFundsBlog.com, 2008.
The Donor Experience
What do you feel as a donor with control over the use of your donated funds? Do you feel empowered? Do you feel like an active participant in good works? Is the act of giving more meaningful – compared to the usual “ask, give, and take” fundraising model? Through my experience of charitable giving, the answer is yes to all of these questions. (more…)
Direct Response Television – The Power of One
Philip Tomé played an integral role in the planning, development, and filming of The Power of One, a 30-minute direct response fundraising program for Christian Children’s Fund of Canada. Philip is credited as one of the program’s Executive Producers. (more…)