Nov 16, 2009
In Online
Email Template Redesign
The Challenge
- Improve brand consistency; deliver messages that are consistent in tone and manner with other marketing executions.
- Improve customer engagement; influence click-through behavior and increase sales. (more…)
Nov 15, 2009
In Online
Oct 17, 2009
In Online
Wiki Charities Will Lead Change
Article written by Philip Tomé. Originally published on RaisingFundsBlog.com, 2008.
The Donor Experience
What do you feel as a donor with control over the use of your donated funds? Do you feel empowered? Do you feel like an active participant in good works? Is the act of giving more meaningful – compared to the usual “ask, give, and take” fundraising model? Through my experience of charitable giving, the answer is yes to all of these questions. (more…)