Email Template Redesign
The Challenge
- Improve brand consistency; deliver messages that are consistent in tone and manner with other marketing executions.
- Improve customer engagement; influence click-through behavior and increase sales.
The Solution
- Created a brand relevant template that reduced the amount of copy and focused on imagery and merchandise.
- Created templates that were easily updated in-house and were quick to market.
The Results
- Increased open and click-through rates by 10%.
- Realized $10,000.00 production cost savings in the first eight months of implementation.
